The Dress For Success Perception

February 28, 2012 Comments Off on The Dress For Success Perception

I have two very good colleagues who have completely different thoughts on appropriate attire for business-brandishing. One staunchly defends a very professional, suit-inspired look. She wears matching pant/ sweater /skirt/blazer sets to everything – the fancier the event, the fancier the sweater/blazer. The other dresses casually unless paid to do otherwise. He’s a jeans man […]

Label Leveraging

December 28, 2011 Comments Off on Label Leveraging

I never expected to get in the middle of a contentious battle by attending one of those home parties for skin care products. But battle it was. And the biggest issue was over labeling. On the couch was a middle-aged beauty espousing all the glorious goodness of Botox. On the facing loveseat was a 30-something […]

The Power of Thank You

November 30, 2011 Comments Off on The Power of Thank You

It was a simple gesture. The local parents group had the kids make cards for all the veterans in the neighborhood. The kids took blank greeting cards and inserted their special messages through crayon drawings and sayings, and then delivered the cards on Veteran’s Day. Joe received a greenish-blue card that had to be turned […]

9/11 Perceptions

September 14, 2011 Comments Off on 9/11 Perceptions

Ten years ago this week I found myself stranded in Baltimore, Maryland. On Tuesday morning, September 11, I had just checked out of my hotel to return home from a consulting engagement. Instead, I found myself alone watching the events unfold and trying desperately to get back to family in Colorado. No hotel would take […]

Perceiving Irene

August 31, 2011 Comments Off on Perceiving Irene

Make no mistake about it: Hurricane Irene, traveling up the east coast of the USA was a major force to contend with. It wreaked havoc with shorelines, electricity, transportation, navigation, housing and more. Four days after it left US territory, flooding is still a major concern as are power outages. But the conversation is not […]

Project Management

August 14, 2011 Comments Off on Project Management

Project Management Content audit for 10,000+ page top US philanthropy website Survey creation, implementation, and analysis for university center Strategic website consultation for Ivy League project implementation Grant ‘Request for Proposal’ document development and selection process management Oversight of a 32-website consolidation into one website/one brand. Office-wide technology system selection audit for non-profit Marketing and […]

Research

August 14, 2011 Comments Off on Research

Research Electronic reader research for graphic-intense, data table publications e-newsletter layout research for user readability Graphic styles research for web-based interactive timelines allowing for print modifications Trend analysis of social networking sites for local municipalities Data collection for property value assessments Audience analysis for content-rich website rebranding At-risk populations research for strategic realignment of philanthropy […]