Label Leveraging

December 28, 2011 Comments Off on Label Leveraging

I never expected to get in the middle of a contentious battle by attending one of those home parties for skin care products. But battle it was. And the biggest issue was over labeling. On the couch was a middle-aged beauty espousing all the glorious goodness of Botox. On the facing loveseat was a 30-something […]

9/11 Perceptions

September 14, 2011 Comments Off on 9/11 Perceptions

Ten years ago this week I found myself stranded in Baltimore, Maryland. On Tuesday morning, September 11, I had just checked out of my hotel to return home from a consulting engagement. Instead, I found myself alone watching the events unfold and trying desperately to get back to family in Colorado. No hotel would take […]

Perceiving Irene

August 31, 2011 Comments Off on Perceiving Irene

Make no mistake about it: Hurricane Irene, traveling up the east coast of the USA was a major force to contend with. It wreaked havoc with shorelines, electricity, transportation, navigation, housing and more. Four days after it left US territory, flooding is still a major concern as are power outages. But the conversation is not […]

Summer Blockbusters and Business Acumen

July 31, 2011 1 comment

Summer is a time to relax and de-stress from the heat of the day (or Washington DC, for that matter). What better way to stay cool and clear the mind than to head to a movie theater. Harry Potter and the Deathly Hallows, Part 2, seemed a good choice for July. While the movie version […]

Rejection Matters!

May 31, 2011 Comments Off on Rejection Matters!

I just finished a consulting gig weeding through a mountain of proposals for a client’s web design project. I created an applicant spreadsheet, had the client select 10 for second interviews and then five for presentations. I proceeded to create a rejection letter for those not selected. Cut, dried and over – including the client’s […]

Follow-up or Fail

February 26, 2011 Comments Off on Follow-up or Fail

I had the privilege of hosting a dinner party for an international businessman and was taken aback by his comment that America is a horrible place to do business. Deeper conversation clarified that his negative perception arose not from economic woes, but from a lack of follow-through.

The Power of Political Perception

December 31, 2010 Comments Off on The Power of Political Perception

2010 saw an unprecedented amount of false information transform the politcal landscape. This presidential election year brought out the best (worst?) of the manipulative marauders of truth.  You see, these master manipulators know that if you say something enough times in a persuasive manner, people will believe it.   Take for example the Obama administration’s Health Care Reform […]